Andrew Rico
I plan and build Shopify and Shopify Plus stores: theme architecture, checkout, Functions, integrations and performance, for DTC brands and entrepreneurs.
Fort Lauderdale, Florida, USA
Entry offer
For: Entrepreneurs and growing brands
A clear picture of how your store is built today and what to fix first.
Fixed price: $1,500
Build
For: Entrepreneurs launching, brands replatforming or on old themes
An architecture plan first, then a store built on it.
Fixed price, from: $8,000
Shopify Plus
For: Shopify Plus brands
A focused sprint on checkout and Shopify Functions.
Per sprint: $4,500 (2 weeks)
Ongoing
For: Brands with steady traffic
A set number of hours each month to keep the store improving.
Monthly: $2,500/month for 20 hours
Premium home fragrance · Fictional scenario
The challenge: A fictional home-fragrance store asks shoppers to compare scents, match a fragrance to their diffuser and decide when to replenish. The challenge is making those choices clear while preserving a calm, premium experience.
Explore the challenge: Choosing a scent without smelling itLuxury jewelry · Fictional scenario
The challenge: A fictional jewelry store serves shoppers choosing for themselves or someone else. Size, material, gifting context and the choice between an appointment and direct checkout all shape confidence before a purchase.
Explore the challenge: Building confidence in a fine jewelry purchaseDTC lifestyle retail · Fictional scenario
The challenge: A fictional DTC lifestyle store has expanded its assortment and editorial content. As the catalog grows, overlapping categories, disconnected stories and mobile friction can make it harder to move from inspiration to a relevant product.
Explore the challenge: Keeping a growing catalog easy to shopI review how your store is built today: theme, data, apps, integrations, checkout, speed and UX.
I write down how the store should be built and why, before any code is written.
I build the store on that plan and test it before launch.
After launch we track the agreed numbers and decide what to improve next.
Audits and builds are fixed-price, quoted up front. Sprints are priced per sprint and ongoing work is a monthly retainer. Current prices: audit $1,500, builds from $8,000, a two-week Plus & Checkout Sprint $4,500, and the Growth Retainer $2,500 a month for 20 hours.
It depends on the scope, and you get a timeline with the quote before work starts. An audit usually takes 1 to 2 weeks and a store build 6 to 10 weeks.
Many stores run well on standard Shopify. Plus adds checkout customization with Checkout Extensibility, custom apps built on Shopify Functions, and B2B at scale (every plan can use public Function apps and basic B2B). The audit is a good way to find out which plan fits your store.
I focus on architecture and development. I can build from your designer's Figma files, work alongside your designer, or handle UX and layout myself using your brand guidelines.
Yes. The Growth Retainer is a set number of hours each month for CRO tests, new sections and features, speed work and maintenance. It's $2,500 a month for 20 hours.
I'm based in Fort Lauderdale, Florida (US Eastern Time).
Start with a 20-minute architecture call.
Automated answers from my site, in my words. For anything specific, message me.
